F r a n c h i s e The Perfect Time to Start Over the past 10 years, wine consumption in the United States has grown each and every year. According to the Wine Institute, the total retail sale of wine has nearly doubled from $11.5 billion to $21.6 billion from 1994 to 2003. This trend has continued despite the recent turn down in the economy. Year Volume Entering Trade Channels Retail Sales of Wine 1994 459 million gallons $11.5 billion 1995 464 million gallons $12.2 billion 1996 500 million gallons $14.3 billion 1996 520 million gallons $16.1 billion 1997 526 million gallons $17.0 billion 1998 551 million gallons $18.1 billion 1999 558 million gallons $19.0 billion 2000 561 million gallons $19.8 billion 2001 595 million gallons $21.1 billion 2002 627 million gallons $21.6 billion The Benefits of Franchising Franchising significantly reduces the risk of starting your own business. Government studies have indicated that up to 77% of all independent businesses close their doors within 5 years of opening, while only 8% of franchises close in the same period. Franchising allows you to be in business for yourself, but not by yourself. You have access to established training and marketing programs, as well as the strength of an established brand. A Reserve List franchise provides all of these for you, giving you the greatest chance for success. Extensive Training At Reserve List, we believe that quality training is crucial to ensure a franchisee’s success. We offer a comprehensive training program at our headquarters in Denver, Colorado before the opening of your own store. In addition to the initial training, we provide you with ongoing support to help you succeed in your business. We realize that we won’t be successful unless you are successful, so we do everything we can to ensure your success. Superior Wine List and Wine Educational Tools We go to great lengths to sell only wines that meet our strict criteria of high quality and good value. We have a system in place to display and explain each wine in our portfolio to enhance the shopping experience for the customer. This is where we differentiate ourselves from our competition. We also offer wine tasting kits and wine education classes to further promote our business and build stronger relationships with our customers. An Opportunity to Own Your Own Fun and Prestigious Business A Reserve List franchise allows you to be in business for yourself in one of the most fun and prestigious industries in the world. As a franchise owner, you will also have access to industry functions and private winery tours with great number of owners that we have working relationships with. With a Reserve List franchise, you have the opportunity to have a rewarding career that you can truly enjoy.